Pinnacle Fitness Club is a downtown gym and club located on 20th and Dodge. Their website and brand aesthetic needed an update to give the club’s marketing materials a more contemporary feel and to draw more people to the club.
With Pinnacle’s old materials having last been updated in 2009, by 2014, it was time for an update. Working with feedback and direction from my team at REBEL, I implemented much more white space, bright blocks of color, updated typography, and more focus on colorful photography (both stock and original shot by us).
As with their collateral, the website also needed an update, not only for design, but also to meet other needs such as online class listings, registrations, and so on. In designing the site, I followed much of what we did with the collateral – clean typography, more open space, and more dominance of photography.