Pinnacle Fitness Club

The Ultimate Fit

Client: Pinnacle Fitness Club
Services: Print Design, Web Design

Pinnacle Fitness Club is a downtown gym and club located on 20th and Dodge. Their website and brand aesthetic needed an update to give the club’s marketing materials a more contemporary feel and to draw more people to the club.


With Pinnacle’s old materials having last been updated in 2009, by 2014, it was time for an update. Working with feedback and direction from my team at REBEL, I implemented much more white space, bright blocks of color, updated typography, and more focus on colorful photography (both stock and original shot by us).

Pinnacle general brochure
pinnacle business cards
pinnacle ad and business cards
pinnacle postcard
pinnacle billboard


As with their collateral, the website also needed an update, not only for design, but also to meet other needs such as online class listings, registrations, and so on. In designing the site, I followed much of what we did with the collateral – clean typography, more open space, and more dominance of photography.

pinnacle responsive website screens
pinnacle website on phone 2
pinnacle website on phone 1
pinnacle website on phone 3