Curb Appeal Salon & Spa

Urban Edgy

Client: Curb Appeal Salon and Spa
Services: Branding, Print, Web Design

For a salon formerly known as Fringes in the Old Market, a change in ownership meant new beginnings and a new identity. The result was Curb Appeal Salon and Spa. With a brand tag of “Urban, Edgy,” my team created an artful, sharp brand that would present the brand as both edgy and refined.

General Branding

As the designer on the team, I created the new logo for the salon, the aesthetic of the brand, and much of their advertising pieces, including brochures, postcards, magazine ads, eblasts, and social media artwork.

Curb Appeal Logo on exterior
curb appeal gift card social offer
curb appeal business cards
curb appeal sweet 16 poster

Website

In designing their new website in 2016, our aim was to feature the Urban Edgy brand and more of the stylists and their day-to-day work. We chose to incorporate Instagram feeds into not only the general salon page, but also into individual stylists’ pages.

curb appeal website
curb appeal website on tablet
curb appeal website on tablet
curb appeal website on tablet
curb appeal website on phone
curb appeal website on phone